With the rise of new technologies and ever-shifting shopper expectations, the confectionery and snacks categories are experiencing extraordinary disruption. Destination Retail is your guide to the latest innovation in candy and snack merchandising, showcasing resources and best practices for everything from the traditional checkout aisle to rising e-commerce platforms.
The Fifth Confectionery Season: National Candy Month
Confectionery sales spike around the “Big Four” seasons: Valentine’s Day, Easter, Halloween and the winter holidays. But experts estimate the summer promotional season has the potential to add an estimated $500 million in incremental sales to the confectionery category. During the month of June, National Candy Month has risen to fill that gap and provide opportunities for merchandisers and retailers to access untapped summer confectionery shoppers. Destination Retail has the latest insights on how your stores and displays can capitalize on this unique summer shopping moment and claim your piece of the season’s rising number of incremental purchases.
Technology & innovative displays
Confectionery sales spike around the “Big Four” seasons: Valentine’s Day, Easter, Halloween and the winter holidays. But experts estimate the summer promotional season has the potential to add an estimated $500 million in incremental sales to the confectionery category. During the month of June, National Candy Month has risen to fill that gap and provide opportunities for merchandisers and retailers to access untapped summer confectionery shoppers. Destination Retail has the latest insights on how your stores and displays can capitalize on this unique summer shopping moment and claim your piece of the season’s rising number of incremental purchases.
