Advertising Opportunities

Education Session Opportunities

(3) Branded Stages in West Hall and Skyline Hall: Insights Stage, Innovations Stage and Retail Technology Stage

Both the West Hall and Skyline Hall will feature 30-minute education sessions throughout the show focused on trends, category growth and business disruption.  Sponsors’ brands will be visible throughout the presentation thanks to a branded podium sign and logos on the screens. The sponsor is encouraged to distribute product and will also receive special recognition on SweetsAndSnacks.com

SOLD OUT:  Barry Callebaut USA LLC

Networking Events Opportunities

Entertainment at the Industry Buzz Networking Reception

Get people talking at the largest networking event of the show! With nearly 2,000 people expected to gather in the Grand Concourse at show’s close, the sponsor will be tied to one of the highlights of every attendee’s show experience. This sponsorship brings the party with live music (dueling pianos), signage and product distribution all included.

SOLD OUT: Ferrara

Women’s Leadership Group Breakfast

Sponsors will be recognized on the screen and on all signage.  Sponsor logo will be included in all marketing elements for the Women’s Leadership Group Breakfast.

Number of Sponsorships Available: Multiple
Sponsorship Cost: $5,000
SOLD: Bazooka Candy Brands, Clasen Quality Chocolate, Goetze’s Candy Company, Inc., The Hershey Company, Jelly Belly Candy Company and Perfetti Van Melle USA, Inc.

Sponsorship & Branding Opportunities

Banners

The sponsoring company’s logo and branding will greet every attendee who enters the show with a sponsorship of a banner in McCormick Place. A variety of banner opportunities are available throughout the venue.
Number of Sponsorships Available: Multiple^*

Column Wraps

Sponsors can promote their brands in these highly visible wraps located in several areas surrounding the show floor.

Sponsor Responsibility: Production, labor, installation and dismantling
Number of Sponsorships Available: Multiple
Cost: $10,000 per column, bundle packages available.
SOLD: Eti Gida Sanayi ve Ticaret A.S, Ferrero North America and Raindrops Enterprises, LLC

Glass Clings

Greet attendees as they enter McCormick Place. A variety of glass cling opportunities are available throughout the convention center.

Sponsor Responsibility: Production, labor, installation and dismantling

McCormick Place West Building (Gate 40 – Taxi Drop Off)
SOLD OUT: Perfetti Van Melle USA, Inc.

McCormick Place West Building  (Level 2.5 Restaurant Glass)
Attendees move through this space as they make their way from Level 1 to Level 3 (show floor). The glass clings are a great way to make a brand the focus of attendees traversing this highly trafficked walkway.
SOLD OUT: Godiva Chocolatier, Inc.

Hotel Room Deliveries

Welcome Sweets & Snacks Expo attendees with a delicious treat delivered right to their Expo hotel room!  Email Kim Nolan today if you’re interested in this sponsorship opportunity.

Hotel Room Keys

Place a logo into countless attendees’ pockets, wallets and purses with a sponsorship of branded key cards at the official Sweets & Snacks Expo hotels.

SOLD OUT: Ferrero North America

Product Sampling

Sponsors can place their products directly into show attendees’ hands without leaving their booths! The Sweets & Snacks Expo hospitality team members will distribute the sponsors’ candy or snack product in a highly trafficked area on the way to the show floor during one of five time slots:

• Tuesday morning (8:30 a.m. – 10:30 a.m.); SWEET SOLD: Vidal Candies USA, Inc.
• Tuesday afternoon (12:00 p.m. – 2:00 p.m.); SWEET SOLD: Raindrops Enterprises, LLC
• Tuesday afternoon SOLD OUT; SWEET SOLD: Second Nature Brands SNACK SOLD: Kellogg Company
• Wednesday morning (8:30 a.m. – 10:30 a.m.); SWEET SOLD: Adams & Brooks, Inc.
• Wednesday afternoon SOLD OUT; SWEET SOLD: Dorval Trading Co, Ltd. SNACK SOLD: Second Nature Brands
• Thursday morning (8 a.m. – 10 a.m.)

Approximately 5,000 pieces are needed for two hours of sampling. It is highly recommended that the company provide shirts for the staff to wear when handing out the product.

Sponsor Responsibility: Shipping of the product.
Number of Sponsorships Available: Multiple (one snack sampling opportunity and one confectionery sampling opportunity available during each time slot)
Cost: $9,000 each

Recharging Station and Entrance Lounge

Keep attendees charged up and ready to go at the sponsor branded Recharging Station and Entrance Lounge.  Product sampling is available.

SOLD OUT: ADM

Sweets & Snacks Expo What’s in Store Email Series

The What’s in Store emails for the Sweets & Snacks Expo share important details about the following day’s show information, education and events. The sponsor company’s logo will appear near the top of the email (What’s in Store for the Sweets & Snacks Expo; Made possible by SPONSOR LOGO), and a banner ad linked to a webpage of sponsor’s choice will appear under the event highlights on three nightly What’s in Store emails circulated to all show attendees. 

SOLD OUT: Raindrops Enterprises, LLC

Welcome Desk and Information Team