Barry Callebaut’s Playbook to Win in the Indulgence Space
Barry Callebaut recently revealed a new consumer research report showing how consumer attitude changes impact purchases of premium products. This extensive research reveals three types of indulgence: intense, mindful and healthy. Consumer demand for indulgent products remains strong despite the challenging time. Find out how your brand can succeed in the intense indulgence space and continue to meet the consumer need for premium products.