State of Snacking

This session provides Sweets & Snacks Expo’s perennial view of the macro-snacking universe and occasions from a shopper, consumer and retailer perspective. Circana will focus on the recent performance of the U.S. snacking industry and the keys to future snacking success. Lyons Wyatt will look at how snacking trends are changing and the key generational shifts driving the future of snacking.  Attendees will walk away with a better understanding of the considerations on when and how consumers snack choices differ by generation; how inflation, package size changes, social media, product innovations, and out-of-home experiences are changing snacking; and what the top drivers of category success will be moving forward.  


May 23 2023


8:15 am


Room W183 B & C


  • Sally Lyons Wyatt
    Sally Lyons Wyatt
    Executive Vice President & Practice Leader, Circana

    As leading CPG industry thought leader, Sally Lyons Wyatt is a go-to expert and frequent keynote speaker on a multitude of food and beverage topics. She is frequently quoted about the latest trends and insights in national business media outlets, such as NBC’s The Today Show, The Wall Street Journal, CNBC and leading CPG trade media publications. In her role as EVP and Practice Leader for Circana’s Global Consumer Packaged Goods division, Sally drives integrated client initiatives and manages Circana’s center store and produce account teams. She has more than 25 years of industry expertise in partnering with Fortune 500 clients and leverages big data to optimize a wide range of strategies – from consumer and media to merchandising and supply strategies. Sally is a past “Top Women in Grocery” recipient.