Optimizing Checkout with Albertsons
Impulse Marketing and Albertsons will review how shopper behavior and needs are changing at checkout and how Albertsons is adapting to offer the transaction and merchandising options shoppers want to find in their stores. Graham will be joined by Brian Winters, National Category Director, Albertsons for this discussion.
Graham CloeterPartner, Impulse Marketing
Graham Cloeter is a partner at Impulse Marketing Company. An expert in managing complex projects, Graham joined IMC in 2010 to help retailers and brands develop strategies to create a better checkout experience and drive immediate consumption sales. Graham honed his project management skills managing tight timelines and development budgets as a project manager for a home builder in the greater Philadelphia area.