National Candy Month: A Blueprint for Success
Join NCA’s Future Leaders Class of 2022 as they explore ways to maximize summer sales between Easter and Halloween. Uncover the secret to tapping into the $500 million incremental sales potential during the period between Memorial Day and Labor Day, starting with National Candy Month in June. This summer promotion of confectionery treats helps consumers celebrate and share the special moments and events unique to summer: road trips, family reunions, Father’s Day, graduations, picnics, beach days, cookouts and more. Gain insights from proven marketplace success stories, and kickstart your journey towards creating a phenomenal National Candy Month activation for 2024.
Ashton BattenCustomer Business Leader, Walmart team, Mars Wrigley
Ashton Batten is the customer business leader on the Walmart team at Mars Wrigley. In leading the Walmart take-home candy business, the largest U.S. sales desk at Mars Wrigley, she is responsible for executing the company’s confectionery vision and strategy with the world’s largest retailer. Ashton is passionate about cultivating collaborative relationships, developing people through great line management and finding novel solutions to business problems.
Miguel ZorrillaVice President, Marketing, Kinder Joy & Kinder Seasonal, Ferrero NA
Miguel Zorrilla is the senior director of marketing at Ferrero USA. Over the last two years, he has led Ferrero’s Butterfinger business, unlocking 15% growth on the core business and managing a cross-functional team that executes on projects across the Butterfinger business. Before joining the team at Ferrero, Miguel worked at Mars Wrigley in a variety of roles focusing on brand management and innovation.
William FelderDirector, Small Formats & Drug, Ferrara Candy Company
William Felder is Ferrara Candy Company’s national key account manager for Target’s seasonal confectionery business. After beginning his confectionery career at Mars in category management supporting Family Dollar and Target, he joined Ferrara Candy Company in 2019 as a category manager supporting Target and Albertsons. He then moved to be the key account manager for convenience, before being promoted to his current position. In addition to his current role, William serves on Ferrara’s Diversity, Equity and Inclusion Council and is a co-chair of the Black Employee Resource Group.