Marketing to a Multicultural America
Multicultural consumers are more likely to buy from brands with advertising that positively reflects their identity. Learn how to capture a share of the $4 trillion buying power of today’s multicultural consumers by driving cultural connections to their hearts and minds through cultural diversity, inclusion and intentionality in brand marketing – and see how data and insights can help future-proof your business in our increasingly diverse nation.
Speaker
-
Chelsea JenkinsDirector, Cultural and Inclusive Marketing, Kellogg’sChelsea Jenkins is the director of cultural and inclusive marketing at Kellogg’s. A nationally recognized thought leader, influencer and disruptive agent for advancing corporate culture and goals in the areas of EDI and ESG, Chelsea lives life by the mantra: “for the highest good of all.” She was named as Career Mastered Magazine Diversity Top 50, and Diversity Woman Magazine’s Power 100 list highlighting extraordinary women in this space, and The Chicago Advertising Federations 2023 Rising Star. Chelsea has been featured at forums such as Google Food for Thought, Brand Greet and Brand Innovators.
