Leverage Innovation to Break Through in a Crowded Marketplace
In today’s increasingly crowded confectionery and snacks space, incremental innovation is not enough to move the needle and grow market share. What does it take for companies to unleash their potential and drive actionable innovation that meets consumers’ constantly evolving needs and preferences? From new need states to new consumption opportunities, explore the path to sustainable innovation and how to identify and avoid the organizational barriers that tend to stifle innovation. Attendees will learn about the importance of building and maintaining robust innovation pipelines that look beyond the 3-year horizon and explore tactics that will help identify blue ocean opportunities for your brand to succeed.
Ted CurtinChief Innovation Officer, ProdigyWorks
Ted Curtin is chief innovation officer for ProdigyWorks, a creative ideation and global innovation lab that grew out of a partnership with Mensa. He is a strategic global marketing and innovation leader with extensive experience in brand innovation, strategy, insights and consumer activation across several industry verticals. ProdigyWorks taps into their exclusive global network of high-IQ thinkers, creative geniuses and industry experts to quickly build out robust innovation pipelines for some of the world’s biggest companies and best-loved brands like Kellogg’s, General Mills, Mondelēz, Nestlé, Coca-Cola and more.