How to Leverage Instacart to Maximize Candy and Snack Sales
Uncover the latest candy and snack category trends in ecommerce grocery and discover how last-mile delivery is changing consumer shopping behavior. Attendees will learn how brands can best navigate these trends with the right strategies and advertising tools that help grow their businesses – from inspirational, shoppable advertising products to coupons and more. Examples and best practices for engaging with consumers in the digital aisles will be shared, along with how Instacart’s insights can help brands shape and adapt their ecommerce approach to drive omnichannel success.
Jennifer MeyerSenior Director of Brand Partnerships, Instacart
Jennier Meyer is the senior director of brand partnerships at Instacart, where she is responsible for building long-term partnerships and executing brand activation strategies within the Instacart marketplace. She began her journey at Instacart 5+ years ago, helping to secure partnerships with the top 25 CPG companies in the U.S. Prior to joining Instacart, Jennifer worked as sales director at Quotient (formerly Coupons.com), where she helped build CPG client partnerships in the early days of digital couponing.