Generate Growth by Generation

Change is a constant, and as generations age, their preferences do the same. One generation’s palate can sweeten while another turns savory. Failing to prepare for change puts businesses at risk of losing relevance. This session explores expected changes in treating and snacking behaviors by generation in the coming years, so the industry can be ready to meet consumer demands. Treating and snacking categories will grow, maintain or decline differently by generation, partly due to the shifting and unique needs of each generation over time.  


May 23 2023


10:00 am


Innovation Stage


  • Darren Seifer
    Darren Seifer
    Food & Beverage Industry Analyst, Circana

    Darren Seifer is an industry analyst for the food and foodservice industries and a contributing author of “Eating Patterns in America” and “The Future of Snacking” reports. Darren has worked for Circana since 1999 and provided insights based on food-related research to organizations and companies across the country. Additionally, he has authored several food and beverage research reports that cover a wide range of food-related topics. Darren is also a contributing writer for several food and beverage trade publications.