Find Sweet Success with Candy Flavor Innovation
How can you find and align with relevant flavor innovation themes in non-chocolate confections? What types of experiences do consumers expect and want in candy? What are formulation considerations for delivering a taste experience that sells? You’ll learn answers to these questions and more as FlavorSum shares its proprietary research study that identifies what candy consumers are looking for in 2024 and beyond, providing you with a productive innovation framework.
Speaker
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Lisa JacksonDirector of Marketing, FlavorSumLisa Jackson is the director of marketing at FlavorSum and brings more than 30 years of market and consumer research experience to Sweets & Snacks Expo attendees. She has supported innovation activities for major CPG and private brand organizations by providing insights that help create connections and build brand loyalty.
