5×5: Confections

5×5 is a new feature highlighting product innovation in the confectionery category. Five confectionery companies from Startup Street and new exhibitors to Sweets & Snacks Expo will present their innovative new products to a panel of retailers. Retailers will provide their insights, and you’ll learn what it will take for a new product to make it to the retail shelf. Each company will have up to five minutes to share their new product’s story. Attendees can cheer on the participants and learn valuable feedback and tips from confectionery buyers and category managers. It’s fun. It’s fast. It’s 5×5! 

Retail Panelists:

Todd Budzinski

Sr. Mercant – Candy
Sam’s Club

Emily Gordon

Sr. Category Manager- Confections

Erin Watson

Buyer, Confectionery
Cracker Barrel


May 23 2023


2:00 pm


Inspiration Stage