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  2. Trish Mielke, Senior Manager of Holistic Captaincy, The Hershey Company

Trish Mielke, Senior Manager of Holistic Captaincy, The Hershey Company

Trish Mielke is the senior manager of holistic captaincy at The Hershey Company, working with retailers to bridge the physical and digital experiences. She focuses on ongoing shopper engagement by understanding and interpreting data related to the shopper’s journey both in-store and online to make strategic recommendations encompassing a variety of disciplines. Trish joined the Hershey Company in December 2019 after more than 15 years at General Mills.

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