Ted Curtin is a strategic global marketing and innovation leader with more than 25 years of experience encompassing brand innovation, experiential marketing, brand licensing and consumer activation across a number of brand categories and industry verticals. He is the chief innovation & strategy officer at ProdigyWorks, a creative ideation and innovation lab that grew out of a partnership with Mensa 13 years ago. ProdigyWorks’ unique approach to breakthrough innovation comes from their exclusive global network of high IQ thinkers, creative geniuses and a vast array of industry experts. From this robust Mensa-based network, ProdigyWorks combines the perfect mix of diverse thinkers to successfully tackle new product development, process innovation, brand extension and product naming and positioning initiatives for some of the world’s biggest companies and best-loved brands.