Peter Picard has more than 25 years in consumer research, account management and strategic planning at top global communications agencies. Prior to Blue Chip, Peter served as executive vice president, senior methodologist at TRU, the premier youth research and insights firm in the U.S. He has hands-on experience with many candy and snack brands including Blue Bunny ice cream, Bomb Pop, Pirate’s Booty, Haribo, M&M Mars, Wrigley, Nature Valley, Pepperidge Farm and Keebler. At Blue Chip, Peter leads the agency’s strategic planning and research practice. He has led key agency research initiatives, most recently monitoring consumer behavior shifts due to the pandemic.