Mindy Asper is a partner at Impulse Marketing. For nearly two decades, Impulse Marketing has helped retailers and brands develop strategies to create a better checkout experience and drive immediate consumption sales. Its analytical approach to merchandising provides retailers and brands with insight into how shoppers transact, what they expect to find at checkout and how best to create holistic solutions that maximize both shopper experience and conversion. An entrepreneur at heart, Mindy has a passion for finding new, innovative solutions and solving retail challenges.