Larry Wilson leads NCA efforts to support customer initiatives and strengthen the confectionery industry through information sharing, communication of leading edge industry insights, and development of key shopper, customer and category research. He also drives customer engagement at key NCA events, managing both important customer alliances and programming content developed for that audience including overseeing the Sweets & Snacks Expo and Sweets Insights, the leading source for industry Insights for the confectionery industry.