Larry Levin has spent his entire career in market research, leading engagements for many of the world’s largest manufacturers and retailers, including Pepsi, Coca-Cola, Lexus, Porsche, Nissan, Infiniti, Starbucks, Audi, Microsoft and Disney. The first three decades of his career were spent at Synovate (formerly Market Facts), where he held a number of positions, including head of Global Automotive, executive director of International New Business Development and leader of two global conferences—one in Beijing and one in Cairo. In February 2010, Levin joined IRI to lead its Survey Solutions group and IRI’s Business Development – New Solutions until he was named executive vice president of Consumer & Shopper Marketing in 2017.