As a food & beverage industry analyst at The NPD Group, Darren Seifer provides insights based on NPD’s food-related research to organizations and companies across the country. Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc. (IRI), where he spent over seven years examining consumer packaged goods trends and worked with a variety of industry leaders covering dozens of food and beverage categories. He has authored a number of NPD food and beverage research reports that cover topics such as consumer dynamics surrounding meal delivery kits, concerns and strategies related to genetically modified foods, the profile of the organics consumer, the impact of Baby Boomers and Millennials on America’s eating patterns and the unique consumption behaviors of Hispanics in the U.S.