Connect with thousands of industry professionals.

If you’re looking to generate new business in 2021 and beyond, Sweets & Snacks Expo is the place to be.

More than 450 of the world’s leading chocolate, candy and snack companies.*

Chart by Visualizer
  • Confectionery: 39%
  • Snack: 39.8%
  • Both Confectionery & Snack: 17.5%
  • Other: 3.7%



That’s more than 3 ACRES of candy and snack innovation!

Exhibitors can expect to connect with buyers, category managers, merchandisers, operations personnel, executives and store owners. Build your network, find your future business partners or take the next step in growing your business or career at the nation’s largest candy and snack industry event.





1,750+ banners across all classes of trade*

Chart by Visualizer
  • Distributor/Wholesaler: 23%
  • Candy Retail: 18%
  • Convenience: 10%
  • E-Commerce: 9%
  • Grocery/Supermarket/Mass: 7%
  • Gourmet/Specialty Boutique: 7%
  • Importer/Exporter: 4%
  • Value/Dollar: 2%
  • Artisanal Chocolatiers: 2%
  • Other: 18%

*as of June 10, 2021

What is the industry saying about the Sweets & Snacks Expo?

SSE 2021 Testimonial FB PeterKempton2
SSE 2021 Testimonial FB ToddGean2
SSE 2021 Testimonial FB JeffRubin2
The Sweets and Snacks show has always been the most productive trade event on my calendar.  Having responsibility for Confections and Snacks, this Expo provides a comprehensive opportunity to engage with industry pros, review current and anticipated trends, and re-connect with old friends.  I’m expecting to once again taste, touch, and view some great products which someday will satisfy the sweet and salty cravings of our Sheetz freakz.  Anticipate seeing you in Indy. Tom Rosenberger	 Sales Manager: Confection and Snack Sheetz, Inc.
SSE 2021 Testimonial FB TomRosenberger
SSE 2021 Testimonial FB RichJacobs
SSE 2021 Testimonial FB MBGeraci
The Sweets & Snacks Expo is a great opportunity to explore new vendors, up-and-coming products, research new trends, and get some face time with existing partners. Maverik is always looking to bring the latest quality products to its guests and the Expo offers a good forum for discovery. Lindy Smith Senior Directory, Category Management Maverick
SSE 2021 Testimonial FB LindySmith
As a career broker, I know firsthand how critical relationships are to business building. While Zoom and Teams have filled the gap; there's no replacing an in-person meeting. The Sweets & Snacks Expo is by go-to for connecting with my retail and manufacturer partners and getting down to business. in talking with my customers, there is growing enthusiasm for being together again in Indananapolis. As for me, I'll be first in line at the show and I look forward to seeing you all there! Kathy Corcoran, Vice President, Premiere Specialty
SSE 2021 Testimonial FB KathyCorcoran
I know I can count on the Sweets & Snacks Expo to find the latest snack innovation that will excite our guests. This year, I’m excited to judge the Most Innovative New Products Awards, particularly because this year’s awards will recognize the last two years of product innovation, ensuring I’ll return home with even more than my typical variety of new products and insights for the year ahead.  Brian Nuzum Category Manager, Snacks Casey's General Stores
SSE 2021 Testimonial FB BrianNuzum
So many food and beverage trends start out in the confectionery and snacks categories, which is why this year’s in-person Sweets & Snacks Expo is so important. As a trend tracker and reporter in the food space, I am looking forward to seeing the new flavors, forms and innovations that will make their debut. The exhibitors who attend will set the stage for the post-pandemic marketplace.  Donna Berry Food Scientist and Editor Dairy & Food Communications, Inc.
SSE 2021 Testimonial FB DonnaBerry
The Sweets & Snacks Expo has always been a place to actually do the business of buying and selling. For our company, it’s also how we stay sharp on retail trends, shopper insights and the like. The world is a different place now, and I know the Sweets & Snacks Expo has the connections and resources we need to keep up. We are thrilled be attending and for our company this will be the event that sets us monumentally closer to reaching what our new ‘normal’ will be.  Joe Donnelly, III President Trend Sales Inc.
SSE 2021 Testimonial FB JoeDonnelly
My goal is to provide our retailers and distributors with the best and most exciting candy and snack products available to grow top-line sales and profits. At the Sweets & Snacks Expo, I know I will find several exciting new products that will deliver success 2021 and beyond. As we venture down the path of the new norm, it’s especially important to stay on top of new products and innovations in the industry.   Steve Martinez Managing Partner The Performance Group
SSE 2021 Testimonial FB SteveMartinez
“At the Sweets & Snacks Expo, I can find all the latest products to serve my customers in one place. Nowhere else can you find all the latest innovative candy and snacks side by side, and as a judge during this year’s Most Innovative New Product Awards, I know I’ll have access to the leading product innovation I need to keep my shoppers happy during the year ahead.”   Nancy Gallardo Category Manager, Snacks 7-Eleven
SSE 2021 Testimonial FB NancyGallardo
The candy and snack consumer is always changing, and I know we can always find the latest innovation at the Sweets & Snacks Expo. Whether we’re on the hunt for better-for-you products or something to appeal to our socially conscious consumers, I’m confident I can find it on the floor of the Sweets & Snacks Expo.  Brian Rinker Director/Divisional Merchandise Manager: Snacking and Confections Walgreens
SSE 2021 Testimonial FB BrianRinker
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