The Sweets & Snacks Expo is the premier business-to-business event for the confectionery and snack industries. As a business-to-business event, only qualified industry companies and their staffs may attend the Expo
Each person that registers must qualify on two levels:
- The registrant must be able to show that their company is actively involved in the candy industry and/or the snack industry.
- The registrant must be able to show that they own or work for the company.
No one under the age of 16 will be permitted to attend the event. Nursing infants are permitted.*
*Infant must be swaddled or carried and strapped to the body at all times.
Please select a category for more information on trade channel and documentation options. Show management reserves the right to permit or deny admission to anyone based on information provided; accept or reject information submitted; adjust submitted categories during the auditing process; and request additional information at any time.
If you have any questions, please contact attendeehelp@sweetsandsnacks.com or call 833-336-3206 ext. 1 for customer service.
Concessions
Definition
Operators of a store, stand, stall or machine, generally located within another business or public space (i.e. event spaces, offices, malls, etc.) where candy or snacks are sold direct to consumer. The company must sell more than one candy/snack manufacturer’s product line or brand. Not applicable if you are only selling your own brand*.
Qualified Businesses
- Vending
- Sports/Amusement/Theater
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance. Companies with qualifying documents outside of the options listed must submit them with the registration for review.
Company-Level
- At least three invoices or purchase orders dated within the last six months showing the company's bulk purchases of finished candy and/or snack products from industry manufacturers or brokers
- A business license showing the company’s affiliation to the candy and snack industry
- A recent product catalog
- A company website that directly sells multiple branded products to an end consumer (not applicable if the company only sells one product line or brand; see “Manufacturer” category)
- A recent company advertisement in an industry print magazine, journal, etc.
- New Businesses Only – a letter of intent from an attorney or bank on official letterhead and physically signed stating the intent to start a business. The letter must indicate the company’s name and function and the registrant’s name.
Employee-Level
- A business card with company information/branding
- Official documentation that confirms employment with the company
- A valid name-specific corporate email at company URL
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
General Retailer & E-Commerce
Definition
A traditional retail location (brick-and-mortar) or online store involved in the direct sale of finished candy and snack products to consumers. The company must sell more than one candy/snack manufacturer’s product line or brand.
Qualified Businesses
- Convenience (Includes Travel, University & Military retail)
- Department
- Value/Dollar
- Drug
- E-Commerce
- Grocery/Supercenter/Mass
- Club/Warehouse
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance. Companies with qualifying documents outside of the options listed must submit them with the registration for review.
Company-Level
- At least three invoices or purchase orders dated within the last six months showing the company's bulk purchases of finished candy and/or snack products from industry manufacturers or brokers
- A business license showing the company’s affiliation to the candy and snack industry
- A recent product catalog
- A company website that directly sells multiple branded products to an end consumer (not applicable if the company only sells one product line or brand; see “Manufacturer” category)
- A recent company advertisement in an industry print magazine, journal, etc.
- New Businesses Only – a letter of intent from an attorney or bank on official letterhead and physically signed stating the intent to start a business. The letter must indicate the company’s name and function and the registrant’s name.
Employee-Level
- A business card with company information/branding
- Official documentation that confirms employment with the company
- A valid name-specific corporate email at company URL
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Specialty/Other
Definition
Alternative or non-traditional retail businesses involved in the direct sale of finished candy and snack products to consumers. The company must sell more than one candy/snack manufacturer’s product line or brand.*
*This does not apply to businesses who handcraft their products and exclusively sell to end users.
Qualified Businesses
- Candy Retail
- Artisanal/Gourmet
- Gift & Souvenirs/Fundraising
- Farm & Hardware/Office Products/Sporting Goods
- Party Supply/Hobby & Craft/Toys & Games
- Seasonal
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance. Companies with qualifying documents outside of the options listed must submit them with the registration for review.
Company-Level
- At least three invoices or purchase orders dated within the last six months showing the company's bulk purchases of finished candy and/or snack products from industry manufacturers or brokers
- A business license showing the company’s affiliation to the candy and snack industry
- A recent product catalog
- A company website that directly sells multiple branded products to an end consumer (not applicable if the company only sells one product line or brand; see “Manufacturer” category)
- A recent company advertisement in an industry print magazine, journal, etc.
- New Businesses Only – a letter of intent from an attorney or bank on official letterhead and physically signed stating the intent to start a business. The letter must indicate the company’s name and function and the registrant’s name.
Employee-Level
- A business card with company information/branding
- Official documentation that confirms employment with the company
- A valid name-specific corporate email at company URL
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Food Service & Meal Delivery
Definition
A business that is responsible for the bulk preparation and distribution of finished meals for direct sale to consumers or other food service providers.
Qualified Businesses
- Food Service/Meal delivery
- Bakery
- Food Service distributor
- Airline & Cruise
- Event planning
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance. Companies with qualifying documents outside of the options listed must submit them with the registration for review.
Company-Level
- At least three invoices or purchase orders dated within the last six months showing the company's bulk purchases of finished candy and/or snack products from industry manufacturers or brokers
- A business license showing the company’s affiliation to the candy and snack industry
- A recent product catalog
- A company website that directly sells multiple branded products to an end consumer (not applicable if the company only sells one product line or brand; see “Manufacturer” category)
- A recent company advertisement in an industry print magazine, journal, etc.
- New Businesses Only – a letter of intent from an attorney or bank on official letterhead and physically signed stating the intent to start a business. The letter must indicate the company’s name and function and the registrant’s name.
Employee-Level
- A business card with company information/branding
- Official documentation that confirms employment with the company
- A valid name-specific corporate email at company URL
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Distributor
Definition
Companies that wholesale/warehouse finished candy and/or snack products for direct sale to retail. The company must sell more than one candy/snack manufacturer’s product line or brand.*
*If the company distributes ingredients, flavoring, machinery or other products used in the manufacturing of candy and/or snacks, see the “Business Services/Suppliers” category. If the company distributes or represent only one manufacturer’s brand line, see the “Manufacturer” category.
Qualified Businesses
- Distributor/Wholesaler
- Importer/Exporter
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance. Companies with qualifying documents outside of the options listed must submit them with the registration for review.
Company-Level
- At least three invoices or purchase orders dated within the last six months showing the company's bulk purchases of finished candy and/or snack products from industry manufacturers or brokers
- A business license showing the company’s affiliation to the candy and snack industry
- A recent product catalog
- A company website that directly sells multiple branded products to an end consumer (not applicable if the company only sells one product line or brand; see “Manufacturer” category)
- A recent company advertisement in an industry print magazine, journal, etc.
- New Businesses Only – a letter of intent from an attorney or bank on official letterhead and physically signed stating the intent to start a business. The letter must indicate the company’s name and function and the registrant’s name.
Employee-Level
- A business card with company information/branding
- Official documentation that confirms employment with the company
- A valid name-specific corporate email at company URL
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Business Services & Suppliers
Definition
Companies that provide support to the business functions of manufacturers, distributors or retailers. Examples of these supporting businesses include equipment manufacturers/resellers, flavoring/ingredient suppliers, packaging producers, advertising/public relations/promotion firms, logistics/warehousing companies and consultants.
Qualified Businesses
- Flavor or Ingredient Supplier
- Equipment Supplier
- CoPacker
- Packaging/Product Design
- Consultant
- Advertising/Branding/PR/Shopper Marketing/Trade Marketing Agency
- Other (must specify)
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance. Companies with qualifying documents outside of the options listed must submit them with the registration for review.
Company-Level
- A company website that clearly outlines the company’s industry affiliation and/or relevant services
- A brochure or other documentation detailing services offered
Employee-Level
- A business card with company information/branding
- Official documentation that confirms employment with the company
- A valid name-specific corporate email at company URL
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Confectionery & Snack Brokers
Definition
Any firm or corporation engaged in the business of selling confectionery products and/or services on behalf of confectionery and/or snack manufacturers. Firms that wholesale/warehouse and distribute finished candy and snack products direct to retail are classified in Distributor/Wholesaler category.
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance. Companies with qualifying documents outside of the options listed must submit them with the registration for review.
Company-Level
- A company website that clearly outlines the company’s industry affiliation and/or relevant services
- A brochure or other documentation detailing services offered
- A list of lines carried and contact information
- A list of principles
Employee-Level
- A business card with company information/branding
- Official documentation that confirms employment with the company
- A valid name-specific corporate email at company URL
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Non-exhibiting Manufacturer
Definition
A company that manufactures finished candy and snack products that are ready for purchase by an end consumer, designs/sells branded candy or snack products, or produces finished products for another company (i.e., contract manufacturing).
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance. Companies with qualifying documents outside of the options listed must submit them with the registration for review.
Company-Level
- A company website that clearly outlines the company’s industry affiliation and/or relevant services
- A recent product catalog
- New Businesses Only – a letter of intent from an attorney or bank on official letterhead and physically signed stating the intent to start a business. The letter must indicate the company’s name and function and the registrant’s name.
Employee-Level
- A business card with company information/branding
- Official documentation that confirms employment with the company
- A valid name-specific corporate email at company URL
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Investor
Definition
An organization, group of people or individual that loans capital to start or grow a candy or snack business.
Qualified Businesses
- Private Equity Fund
- Corporate Investor
- Angel/Individual Investor
- Hedge Fund
- Peer-to-Peer/Crowdfunding
- Financial Institution/Investment Bank
Proof of Business
Provide at least one company-level option and one employee-level option per registrant to qualify for attendance. Companies with qualifying documents outside of the options listed must submit them with the registration for review.
Company-Level
- A company website that clearly outlines the company’s function
- A copy of a document proving C Corp or LLC standing
- An annual company statement
- A business card with company information/branding
Employee-Level
- A business card with company information/branding
- Official documentation that confirms employment with the company
- A valid name-specific corporate email at company URL
- A name on brochures, product catalogs, recent company invoice or company website
- An active LinkedIn profile
Pricing
I. Companies and individuals whose function includes the purchasing of finished candy and snack products for resale.
| Early Bird Open through March 30 | Advanced April 3 – May 11 | Onsite May 12 – End of Show | |
| Concessions | $60 | $140 | $220 |
| General Retailer & E-Commerce | $60 | $140 | $220 |
| Food Service & Meal Delivery | $60 | $140 | $220 |
| Distributor | $60 | $140 | $220 |
| Specialty, Gourmet & Alternative | $60 | $140 | $220 |
II. Companies and individuals who serve an ancillary function in the manufacturing or purchasing of candy and snacks.
| NCA Member | NCA Non-member (per person) | |||
| Early Bird Open through March 30 | Advanced April 3 – May 11 | Onsite May 12 – End of Show | ||
| Broker | 2 Free Badges / $150 per additional | $625 | $625 | $625 |
| Supplier / Business Service | 2 Free Badges / $400 per additional | $2100 | $2100 | $2100 |
| Financial Services / Investor | $2000 | $2000 | $2000 | $2000 |
III. Other
| Non-Exhibiting Manufacturer* (NCA Member Company) | $1550 (per person) |
| Non-Exhibiting Manufacturer* (Non-Member Company) | $1850 (per person) |
| Associations / Government | $250 |
*Sweets & Snacks Expo permits certain non-exhibiting manufacturing companies to visit the show strictly to experience it in consideration of future participation. Only two Non-Exhibiting Manufacturer badges per company will be permitted. Please see the above rate. “Suitcasing” is strictly prohibited. Every non-exhibiting manufacturer must agree to abide by these guidelines in order to attend the show.
