Take advantage of the newest, high-impact branding opportunity as the show’s official snack in your chosen snack segment. Only one company per snack segment can receive this designation. The categories include:

  1. Official Chip of the Expo
  2. Official Nut of the Expo
  3. Official Meat Snack of the Expo
  4. Official Cookie of the Expo – SOLD
  5. Official Pretzel of the Expo
  6. Official Popcorn of the Expo

Special Introductory Rate

The Official Snack brand marketing investment for the 2021 Sweets & Snacks Expo is $35,000, with the rate increasing to $40,000 in 2022. Companies committing to two years of participation will lock in a price of $35,000 per year for the 2021 and 2022 shows.

Unparalleled Brand Awareness Opportunities

Official Snack sponsors will receive high-impact brand placement and support during the 2021 Sweets & Snacks Expo and will work with the Sweets & Snacks Expo team to create a customized show presence for your brand.

Additionally, each Official Snack sponsor will receive:

  • VIP Access: You will gain access to the Executive Lounge, a private VIP destination only available to Executive Lounge sponsors, top retail customer attendees and your valued customers. Amenities include professional concierge services, private sampling opportunities and a comfortable setting for high-level networking.
  • Booth Selection: Your sponsorship will earn you additional priority points for future booth location.
  • Product Sampling: You will receive an Official Snack logo for your marketing use.
  • Additional Exposure: Opportunity for product sampling or distribution of marketing collateral in the Executive Lounge.
  • Logo Support: You will receive an Official Snack logo for your marketing use.

Official Snack sponsorship is available on a first-come, first-served basis, and these exciting opportunities for show-wide branding are expected to move quickly.

Contact Kim Nolan: kim.nolan@CandyUSA.com | 202-534-1462