Submitting to the Most Innovative New Product Awards is a surefire way to elevate your brand. You’ll get noticed by major retailers and wholesalers on the judging panel. And you’ll tantalize prospective buyers who will want to put your products on their shelves. Bring the heat, and your latest goods, to the industry’s most exciting awards celebration.

The Most Innovative New Product Awards program showcases the most innovative ideas, concepts and products in two of the hottest categories in the store – candy and snacks! The awards recognize products in 11 distinct categories, as well as Best in Show and Small Business Innovator.

The program is competitive and received over 330 product submissions from nearly 200 companies in 2023.

The judging panel includes top retailers and wholesalers across multiple retail channels. The buying power of the retailers and wholesalers represented on the panel accounts for nearly 85 percent of candy and snack buying sales in the U.S. This is your opportunity to get your innovative products in front of the retail buyers who make product decisions.

Spice up your Sweets & Snacks experience — when you submit for a Most Innovative New Product Award, you also get a prized spot in the Featured Products Showcase on-site