• Population: 130.8 million
  • Market size: Total Mexican confectionery sales are US$3.5 billion.**
  • Marketplace: 25.3% of total North American confectionery sales and 1.9% of global sales.*
  • How much confectionery does the average Mexican eat annually? Above average at 5.8 kilograms (or 12.8 U.S. pounds)*
  • How much does the average Mexican spend on confectionery annually? US$28, which is above the regional level but below global averages*


Pastilles, Gums, Jellies and Chews

MXN $8.9 Billion

Toffees, Caramels, Nougat

MXN $5.6 Billion


MXN $4.5 Billion

  • Sugar confectionery had experienced a strong decline in 2020 but experienced a big rebound in 2021 as consumers started returning to normal patterns of activity.
  • In 2021, non-chocolate made up the largest share of total confectionery, reaching MXN31.1 billion
  • Sugar confectionery sales increased 8% in dollar and 4% in volume in 2021. 
  • In the next five years, sugar confectionery is expected to grow with a CAGR of 7% to reach MXN43.0 billion.
  • E-commerce is still very small, at only 0.2% of total sugar confectionery sales.

Traditional retailers represent the bulk of non-chocolate sales


Grocery retailers are the biggest outlet for non-chocolate sales




Novelty chocolate (items with toys) had the strongest dollar growth, up 8%, reaching MXN3.5 billion

  • Across all retail channels, chocolate was the second-largest category with value sales of MXN28.3 billion in 2021 (US $2.9 billion).
  • Dollars grew 6% in 2021 with 2% volume growth as consumers
  • In the next five years, chocolate is expected to have an annual growth rate of 7% (including inflation), to reach MXN40.4 billion in 2026.
  • Tablets are the largest segment, with sales of MXN9.0 billion, followed by chocolate pouches and bags, at MXN6.4 billion.
  • Retail stores represent 91.8% of all chocolate sales, with grocery retailers being the largest representing 39%. Online sales are still very low, at 0.2% of total chocolate sales.

In the next five years, tablets and seasonal chocolate are expected to be the fastest growers.

Tablets (+7.7%)
Seasonal Chocolate (+7.4%)

Exporting to the U.S. or Looking for Inspiration?

As one of the world’s largest confectionery markets, the United States offers an incredible variety of domestic and internationally-sourced treats to American consumers. Learn more about what American confectionery consumers want and what confectionery products are succeeding within the United States thanks to additional insights from the Sweets & Snacks Expo.

* = Global Data
** = Euromonitor

Pounds to dollars conversion as of December 2021: 1 MXN = 0.05 US $
Kilogram to U.S. pound conversion: 1 kg = 2.2046 U.S. pounds