Mexico

Overview

• Population: 130.8 million
• Market size: Total Mexican confectionery sales are US$3.5 billion.**
• Marketplace: 25.3% of total North American confectionery sales and 1.9% of global sales.*
• How much confectionery does the average Mexican eat annually? Above average at 5.8 kilograms (or 12.8 U.S. pounds)*
• How much does the average Mexican spend on confectionery annually? US$28, which is above the regional level but below global averages*

Non-Chocolate^**

• Sugar confectionery had experienced a strong decline in 2020 but experienced a big rebound in 2021 as consumers started returning to normal patterns of activity.
• In 2021, non-chocolate made up the largest share of total confectionery, reaching MXN31.1 billion
• Sugar confectionery sales increased 8% in dollar and 4% in volume in 2021. 
• In the next five years, sugar confectionery is expected to grow with a CAGR of 7% to reach MXN43.0 billion.
• E-commerce is still very small, at only 0.2% of total sugar confectionery sales.

90.9%

59.9%

Chocolate^**

8%

Novelty chocolate (items with toys) had the strongest dollar growth, up 8%, reaching MXN3.5 billion

• Across all retail channels, chocolate was the second-largest category with value sales of MXN28.3 billion in 2021 (US $2.9 billion).
• Dollars grew 6% in 2021 with 2% volume growth as consumers
• In the next five years, chocolate is expected to have an annual growth rate of 7% (including inflation), to reach MXN40.4 billion in 2026.
• Tablets are the largest segment, with sales of MXN9.0 billion, followed by chocolate pouches and bags, at MXN6.4 billion.
• Retail stores represent 91.8% of all chocolate sales, with grocery retailers being the largest representing 39%. Online sales are still very low, at 0.2% of total chocolate sales.

In the next five years, tablets and seasonal chocolate are expected to be the fastest growers.