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2020 Winter Holidays Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
As COVID-19 continues to affect how Americans celebrate events and holidays, all eyes are on the end-of-year holiday sales. How will the pandemic affect the category? How did consumers celebrate the season and what impact does that have on candy sales? Learn more about what worked during this unusual winter holiday season and how the industry could better prepare for future holiday celebrations.
2020 Annual Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
Anne-Marie Roerink, Principal, 210 Analytics LLC
2020 was a year unlike any the confectionery industry has ever seen. How did the major business disruption of the COVID-19 pandemic affect seasonal and everyday sales? How will the retail landscape look in 2021?
NCA will dive deep into how COVID-19 impacted the category in 2020 and take a closer look at retail sales and shifting consumer shopping patterns that affected the confectionery category. Attendees will gain insights into sales drivers, key merchandising metrics and shopper engagement and come away with an understanding of trends that could affect future category planning.
2021 Valentine’s Day Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
Anne-Marie Roerink, Principal, 210 Analytics LLC
The Valentine’s Day holiday season can be heavily affected by weather and day-of-the-week timing as many shoppers postpone their purchases until the final few days. This puts the holiday at much more risk than some of the more extended seasons, particularly with the added volatility caused by the ongoing COVID-19 pandemic. How did the industry fare during the 2021 Valentine’s Day season with its Sunday timing? NCA’s Sweet Insights team reviews category and channel sales, merchandising, shopper engagement and key takeaways as the industry soon begins its 2022 planning.
2021 Easter Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
Anne-Marie Roerink, Principal, 210 Analytics LLC
Easter 2020 was the first holiday affected by the coronavirus, and many consumers were forced to rethink how they would purchase their favorite Easter treats during the Easter holiday sales season.
Did celebrating Easter 2020 during the COVID-19 pandemic help prepare the industry for Easter 2021? How did this year’s early Easter affect category sales? The 2021 Easter Sales Review will highlight seasonal chocolate and non-chocolate, as well as the largest channels of food, drug and mass.
2020: State of E-Commerce for Candy and Snacks
Mike Black, Vice President of Marketing, Profitero
This pre-show webinar spotlights candy and snack trends in the thriving world of e-commerce. Highlights include growth and development opportunities across the leading online retailers as well insights on the latest shopper behavior for candy and snacks.
The Impact of the Global Retail Environment on Sweets and Snacks
Mike Watkins, Global Leader of Retailer and Business Insights, Nielsen UK
This webinar session will illuminate how factors like consumer sentiment, the economy and sustainability are shaping the future of the consumer goods industry and how new global trends are influencing spending patterns as shoppers weigh factors such as product premiumization, quality and origin in an effort to economize, but not compromise, on their purchases.
Learn how advancements in technology and retail strategies are converging to create new business models, bring innovation into the store experience and help make shopping more frictionless and personalized.
Snacking: Before, During and After COVID-19
Sally Lyons Wyatt, Executive Vice President and Practice Leader, IRI
COVID-19 is having an immediate impact on consumers’ food and beverage purchase and consumption behaviors. Snacking has become a lifestyle in the U.S, an insight that was true before the crisis, remains true during it and will continue to be true after COVID-19.
During this webinar, we will discuss the current purchase trends that are poised to impact 2020 and those driven by COVID-19, including what to expect post-pandemic and beyond. You will learn:
- The trends that are underlying snack choices and the latest consumer purchase dynamics, including the snacking categories that are seeing the most growth
- Micro-snacking segments and which ones are driving growth
- The nutritional benefits that are resonating the most with consumers, including how CBD-infused snacks are performing
- How to leverage the potential of the expected growth in snacking
Opportunities for the Confectionery Industry in a COVID-19 Environment
Larry Levin, Executive Vice President of Market & Shopper Intelligence, IRI
The coronavirus has drastically changed how Americans purchase, share and enjoy their favorite treats and CPG items. Join IRI’s Larry Levin for a look back on the impact of the coronavirus on 2020 confectionery and CPG sales so far as well as an inside look at what unique shopping trends are shaping shoppers’ behavior as they adapt to their “new normal” under the coronavirus..
Finding Emotional Well-Being with Confectionery in Challenging Times
Marcia Mogelonsky, Director of Insight, Mintel Food and Drink
During the COVID-19 pandemic, we have seen a growing need for comfort food, and for many consumers, confectionery has filled that need. This should not be surprising, as over the past few years, more and more research has supported confectionery’s role in fulfilling a range of emotional benefits. This presentation, grounded in the latest research by industry leader Mintel, examines four proven “emotional need states” that confectionery manufacturers should consider when marketing their products.
Snacking in the New Normal After the Coronavirus
Darren Seifer, Food and Beverage Industry Analyst, NPD Group
The COVID-19 pandemic brought sudden and massive shifts in how shoppers acquire, prepare and prioritize foods and beverages. Many pantry staples took an even brighter spotlight than before, and shoppers overwhelmingly chose items with staying power for their pantries. So what role do snack foods play as consumers prioritize basic needs over nice-to-have items? Can snack foods play an essential role during this stressful time? This presentation by The NPD Group will outline how consumers changed their snacking habits during the pandemic and addresses if these behaviors will continue as the country returns to normal.
Post-Pandemic E-Commerce: Playbooks for a Crisis
Keith Anderson, Senior Vice President of Strategy & Insight, Profitero
The world is grappling with a public health and economic crisis that is evolving week by week.
While the situation remains volatile and uncertain, patterns are beginning to emerge in how consumers, retailers, and brands are adapting, particularly concerning e-commerce behaviors.
Will the surge in demand for online grocery be a short-term trend or a structural shift? How do shoppers’ searches reveal the evolution of purchase intent? What are the highest-potential strategies and tactics available to retailers and suppliers this year?
Leveraging its unique data and diverse industry perspectives, Profitero will share new frameworks, data and guidance to help the confectionery industry continue to grow and adapt during this challenging time.
Sweet Insights: State of Treating 2020 – NCA Custom Research
Anne-Marie Roerink, Principal, 210 Analytics LLC
This session introduces NCA’s flagship research study, Sweet Insights: State of Treating 2020. Launched at the State of the Industry conference, the study combines consumer insights with category and channel performance data for a comprehensive understanding of consumer attitudes and behavior. Learn about the wants and needs of consumers across demographic groups; changes in the retail environment that impact where and how consumers shop; and opportunities to support the industry’s collaborative effort to celebrate the fun and unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle.
Halloween and Beyond: E-Commerce Playbooks for Post-Coronavirus Seasonal Merchandising and Marketing
John Philllips, Director of Strategy & Insight, Profitero
The shared experience of isolation during the COVID-19 crisis will have immense impact on the way people go about their daily lives.
Consumers are adapting to the new normal, but how will seasonal events like Easter and Halloween be affected if families #stayhome? What strategies can brands and retailers deploy to remain relevant if gifting, celebrations and indulgence are paused or reimagined? How must impulse buying opportunities and the digital POS evolve if many consumers have permanently shifted to online grocery?
Utilizing its varied industry experience and unique data, Profitero will provide insights and action recommendations to the candy industry to help prepare for the seasonal confectionery moments ahead.
“Mind the Gap” in June with National Candy Month
Christopher Gindlesperger, Senior Vice President of Public Affairs & Communications, National Confectioners Association
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
The “Big Four” confectionery sales seasons of Valentine’s Day, Easter, Halloween and the winter holidays drive tremendous sales for the category, but they leave an important gap in the summer months between Easter and Halloween.
Join the NCA team to explore National Candy Month as an opportunity for manufacturers, brokers and retailers to collaborate to celebrate special summer candy moments while uncovering new merchandising opportunities to “mind the gap” outside of the “Big Four” traditional candy seasons.
This session will leave attendees with NCA’s “Getting Started with National Candy Month” guide, a tool for supporting manufacturers, brokers and retailers working together to activate new merchandising opportunities.
The Evolution of Eating Occasions in Today’s Environment
Jared Koerten, Head of Packaged Food, Euromonitor International
Michael Schaefer, Global Lead for Food and Beverage, Euromonitor International
COVID-19 has significantly disrupted eating habits, food purchasing patterns and mealtimes. Snacking has shifted from “anytime, anywhere” to a sole location: at home. Foodservice operators have become reliant on takeaway and delivery sales, and the retail sales of all packaged food, including snacks, have surged as consumers stockpile their pantries and transition all eating occasions into the home. As consumers cope with uncertainty and demand more convenient food solutions, mealtimes will continue becoming more flexible, sparking increased interest in quick packaged food, snacking options and food delivery innovation.
Using Euromonitor International’s data and insights, this session will explore the evolution of eating occasions and COVID-19’s implications on snacking. Join us to learn about the strategies manufacturers of snacks and treats can use to better adapt to today’s new food landscape.
Frictionless Checkout: The “New Normal” for Large Format Stores
Cam Cloeter, President and Owner, Impulse Marketing and Lighting For Impact
What are shoppers’ true expectations for an efficient and painless checkout experience?
In this session, Cam Cloeter, founder and president of Impulse Marketing, will explore what “frictionless” really means to shoppers across different environments, including cashier lanes, self-checkout kiosks and click-and-collect.
Attendees will learn strategies to create environments that improve efficiency, increase sales and build customer loyalty and will leave with a practical roadmap to transitioning pay points from a source of frustration to a competitive and profitable competitive advantage.
Preparing for Success in Omni-Channel Retail
Michael Sansolo, Author and Columnist, MorningNewsBeat.com
The spread of the coronavirus has forced the entire retail industry to adapt to new realities of omni-channel operations. This session will outline a wide range of challenges and decisions companies are facing as they prepare for an omni-channel world and will present insights from a comprehensive study by the Coca-Cola Retailing Research Council, a group of leading retailers dedicated to developing practical responses through extensive industry research. The Coca-Cola Research Council’s director of research, Michael Sansolo, will also provide perspective on how these insights are driven by new realities from the 2020 coronavirus outbreak.
Frictionless Checkout: The “New Normal” for Small Format Stores
Cam Cloeter, President and Owner, Impulse Marketing and Lighting For Impact
What are shoppers’ true expectations for an efficient and painless checkout experience?
In this session, Cam Cloeter, founder and president of Impulse Marketing, will explore what “frictionless” really means to shoppers across different environments, including practical examples of self-checkout implementation and queueing in today’s new environment of social distancing.
Attendees will learn strategies to create environments that ensure safety, increase sales and build customer loyalty and will leave with a practical roadmap to transitioning pay points from a source of frustration to a competitive and profitable competitive advantage.
Chocolate Confectionery & Snacks: How to Grow with Different Consumer Lifestyles
Charlotte Green, Market Segment Developer for Confectionery, Barry Callebaut
Sophia Bischof, Associate Brand Manager, Barry Callebaut
Chef Gabrielle Draper, Lead, R&D Technical Culinary, Barry Callebaut
Consumer concern for health and well-being has never been more relevant. For those in the chocolate confectionery and snack industries, tapping into this growth opportunity requires a tailored approach for different eating lifestyles. Webinar covers three on-trend lifestyles: Vegan, Keto and High Protein
2019 Annual Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
In 2020, NCA will continue to take a closer look at retail sales and outside influences that affected the confectionery category. Will seasonal sales have the same impact as they did in previous years? Will premium’s growth continue? What will be the lead sales channel in 2020? Gain insights into sales drivers, key merchandising metrics and shopper engagement and come away with key trends that could affect your future category planning. Join NCA’s Larry Wilson as he takes a closer look at:
- Market and shopper review
- Sales results
- Merchandising performance
- 2020 preparation and recommendations
2019 Winter Holidays Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
Following another year of Halloween success, all eyes are on the end-of-year holiday sales. Will seasonal sales continue to lead the category’s sales performance? How will the shorter season impact sales? Join us to learn more about the ins and outs of the Winter Holiday season. The webinar will include a review of consumer engagement as well as an in-depth review of the sales and merchandising performance across all the major channels. Come away with how 2019 stacked up and how to best prepare for 2020. Join NCA’s Larry Wilson as he takes a closer look at:
- Seasonal highlights
- Market and shopper review
- Sales results
- Merchandising performance
- 2020 preparation and recommendations
2020 Valentine’s Day Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
The Valentine’s Day holiday season can be heavily affected by weather and day-of-the-week timing as many shoppers postpone their purchases until the final few days. This puts the holiday at much more risk than some of the more extended seasons. How did the industry fare during the 2020 Valentine’s Day season with its Friday timing? Join NCA Sweet Insights for a review of sales by category and channel, merchandising, shopper engagement and key takeaways as we soon begin our 2021 planning. Join NCA’s Larry Wilson as he takes a closer look at:
- Seasonal highlights
- Market and shopper review
- Sales results
- Merchandising performance
- 2021 preparation and recommendations
2020 Easter Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
As the coronavirus impacted every aspect of life in the United States, many consumers were forced to rethink how they would purchase their favorite Easter treats during the holiday sales season. Did this impact sales performance as shoppers made their selections for gifting, baking and crafting? NCA will examine confectionery sales leading up to the holiday and take an in-depth look at how the coronavirus, merchandising and consumer engagement contributed to the season’s performance. The review will highlight seasonal chocolate and non-chocolate, as well as the largest channels of food, drug and mass.
Join NCA’s Larry Wilson, Thursday, May 14 at 1 P.M. EST as he takes a closer look at:
- Seasonal highlights
- Market and shopper review
- Sales results
- Merchandising performance
2020 Halloween Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
Was Halloween a trick or a treat for retailers and candy makers in 2020? NCA’s Larry Wilson takes a closer look at retail and consumer trends. The webinar includes an in-depth review of:
Join NCA’s Larry Wilson, Thursday, May 14 at 1 P.M. EST as he takes a closer look at:
- Dollar, unit and volume sales performance across channels
- Consumer engagement with new stats from NCA’s Sweet Insights’ custom research
- Retailer merchandising strategies
- Ad and promotional strategies
State of the Market – Confectionery: Momentum Builds Across All Segments
Larry Levin, Executive Vice President Consumer and Shopper Marketing, IRI Worldwide
Get an in-depth look at the latest confectionery category trends from shopper, channel and consumer perspectives. Attendees will get the latest insights on how to capture new opportunities in seasonal, everyday and new demographic segments.
State of the Industry – E Commerce: Will Amazon Become the Snack Destination for Online Shoppers?
Mike Black, Vice President of Marketing, Profitero
Online sales continue to skyrocket across select demographic groups. This session captures the latest e-commerce research and trends for online candy and snacks. Find out if you are hitting the right target with the right message in the right location.
Reimagining the Retailer Partnership for Enhancing the Shopper’s In-Store Experience
Sarah Tarraf, Director of Customer Experience, Gongos Inc.
Amy Perifanos, Vice President, Design & Creative Communication, Gongos, Inc.
Customer experience is expected to overtake price and product as the key brand differentiator in 2020. In fact, 86 percent of buyers are willing to pay more for a great experience. While we see this play out in service-oriented companies, many retailers and CPG brands have yet to tap into the same potential.
Get inspired by the customer experience ecosystem to understand how:
- Investing in great in-store experiences yields complementary benefits for manufacturer and retailers alike
- Applying best-in-class strategies from other industry CX practices stands to innovate the candy and snacks shopping experience
- Integrating the digital and human experiences provides competitive advantage
The 5 Candy and Snack Insights You Need to Know about Right Now
Marcia Mogelonsky, Ph.D, Director of Insight, Mintel Food and Drink
Is your snack assortment on trend? Discover the five undeniable macro-snacking trends that will help you determine what products to buy, feature and merchandise to meet the needs of today’s candy and snack consumers.
Future Retail: Winning the War in the Store
Mark Ravi, EDGE by Ascential
Dramatic shifts in retail formats and shopper behavior will reshape confection and snack distribution and merchandising practices. This session will share a framework for the store of the future, and how retailers will need to evolve formats and the resultant snack/confection category focus to respond, and how suppliers must help.
State of the Market- Specialty Market: Assessment and Opportunity for Specialty Candy and Snacks
Jess Hochman, Vice President of Natural Insights and Innovation Research, SPINS Inc.
Eric Lauterbach-Colby, Category Manager, Center Store Grocery and Frozen Products, UNFI
Uncover the latest insights on how specialty products are gaining traction and driving growth in the overall snacking world. Understand today’s shifting snacking preferences through the lens of contemporary diet tribes, natural and organic standards, and specialty gourmet tastes in order to maximize your impact at retail.
Top 10 Global Snacks and Sweets Trends for 2019
Mindy Hermann, Senior Analyst, Innova Market Insights
The world is getting increasingly smaller. What is trending and successful in one part of the world can easily spread to other regions. See how the latest trends from across the globe are transitioning to the U.S. market and how you can capture the latest flavor, product and packaging trends from around the world.
The Fine Chocolate Industry: Innovations, Growth and Untapped Opportunity
Anne-Marie Roerink, Principal, 210 Analytics LLC
Unearth the latest trends in fine chocolate from research conducted by the Fine Chocolate Association and Penn State University, including insights into why fine chocolate is where chocolate connoisseurs seek out the latest flavors and designs for maximum enjoyment. This session will reveal new, exclusive research on what consumers believe about super-premium chocolate. Are you missing out on this profitable segment?
2019 Halloween Confectionery Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
Was Halloween a trick or a treat for retailers and candy makers in 2019? Join NCA’s Larry Wilson on Thursday, November 21 at 1 pm ET as he takes a closer look at retail and consumer trends. The webinar will include an in-depth review of:
- Dollar, unit and volume sales performance across channels
- Consumer engagement with new stats from NCA’s Sweet Insights’ custom research
- Retailer merchandising strategies
- Ad and promotional strategies
2019 Easter Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
The Easter selling season was longer than average in 2019 with three extra weeks falling between Valentine’s Day and Easter Sunday than in 2018. Did this impact sales performance as shoppers made their selections for gifting, baking and crafting?
NCA will examine sales growth of the period as well as just the seasonal items and how merchandising and advertising contributed to the season’s performance. The review takes an in-depth look at seasonal chocolate and non-chocolate, as well as the biggest channels of food, drug and mass.
2019 Valentine’s Day Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
The Valentine’s Day holiday season can be heavily affected by weather and day-of-the-week timing as shoppers tend to postpone their purchases until the final few days. This puts the holiday at much more risk than some of the more extended seasons. How did the industry fare during the 2019 Valentine’s Day season with its Thursday timing? Join NCA Sweet Insights for a review of sales by category and channel, merchandising, advertising and key takeaways as we soon begin our 2020 planning.
2018 Annual Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
During this interactive webinar, NCA will take a closer look at retail sales and outside influences that affected the confectionery category in 2018. Participants will gain insights into what drove sales, key merchandising metrics and category ad performance. Also come away with key trends that could affect 2019 category planning.
Confectionery and Snack 2017: State of the Market
Larry Levin, Executive Vice President, Consumer & Shopper Marketing, IRI Worldwide, Inc.
Sally Lyons Wyatt, Executive Vice President & Practice Leader, IRI Worldwide, Inc.
Want to know exactly what is happening in the confectionery and snack categories across each consumer segment and retail channel? This “can’t miss” session is the place to get the latest trends, insights and growth opportunities from the industry experts at IRI.
Specialty 2017: State of the Market
Susan Szymanski, VP of Marketing, SPINS, Inc.
Learn how convenience trends, gourmet palates and healthy lifestyles converge in today’s marketplace. Get an inside look into snacking through the lens of SPINS’ cutting-edge product segmentation and industry-leading health & wellness expertise.
Realities at Retail: Insights on the Emerging Retail Environment and its Impact on Candy and Snacks
Jon Kramer, Vice President, Enterprise Marketing, Westrock, Inc.
The retail environment in which we operate is going through unprecedented change. A profound shift, driven by rapidly changing shopper and consumer expectations that will impact every segment of the CPG business is underway. This session will explore the critical trends now shaping the candy and snack businesses and also share relevant solutions on how to compete in this fast evolving marketplace.
How Mediocrity Undid American Shopping
Kristine Martinek, Retail Strategy and Shopper Insights Leader, WSL Strategic Retail
Monthly retail sales reports are consistently painful, and the growth of consumer goods (without auto and gas) has stayed below 1 percent. This session will share insights on how brands and retailers can step in and break this cycle of weak sales by refocusing on the principles that make shoppers excited to browse and buy — respect, fairness, honesty and trust.
2017 Global Candy and Snack Product Trends
Kara Nielsen, Global Candy and Snack Trend Expert, Innova Market Insights
What candy products are hot in Europe? Is India leading the way for new types of snack occasions? Hear from global industry leader Innova Market Insights on the latest product innovations and trends from around the world that are shaping consumer behavior.
What IBM is Seeing for your Shopping Future
IBM
Technology is driving the next generation of customer service and the way we live. With consumers wielding ever-more capable mobile devices and sophisticated data processing becoming more available, retailers have a unique opportunity to leverage technology to innovate every aspect of the consumer shopping experience. This session will show how retailers from around the world are using their entrepreneurship and imaginations to shape the retail customer experience through value-added technology.
State of the Market: E-Commerce for Candy and Snacks
Nathan Rigby, Vice President, E-Commerce, One-Click Retail
E-Commerce continues to be the largest growth opportunity for candy and snacks. In 2016, Amazon cracked the $1 billion threshold in grocery product sales with snack/granola bars and chocolate candy obtaining the second and fifth position in total grocery sales. This powerful session provides insights on candy and snack performance in the cyber sales world and what it takes to do business at Amazon, Jet and other leading e-commerce companies.
E5: New Trends and Sweet Insights on Everyday Confection
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
Sweet Insights’ E5 Series set the standard for industry-wide insights on how shoppers shop everyday confectionery across multiple channels. Dive into NCA’s most current primary and secondary consumer and shopper research for helping retailers gain a better understanding of the category, their shoppers, and how to maximize their impact in driving the category.
2018 Winter Holidays Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
Following another year of Halloween success, all eyes are on the end-of-year holiday sales. Will seasonal sales continue to lead the category’s sales performance? Will premium continue to drive huge growth with gifting front-and-center? Join us to learn more about the ins and outs of the Winter Holiday season. The webinar will include a review of consumer engagement as well as an in-depth review of the sales, merchandising and ad performance across all the major channels. Come away with how 2018 stacked up and how to best prepare for 2019. The webinar will include an in-depth review of:
- Seasonal highlights
- Market and shopper review
- Sales results
- Merchandising performance
- Ad strategies
- 2019 preparation and recommendations
2018 Halloween Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
The big four seasons drove a strong 2017, led by Halloween that improved sales by more than 5 percent. How will Halloween sales for the total period and holiday-specific items fare in 2018 given the Wednesday timing? Will retailers deliver the kind of merchandising support they provided in 2017? Will consumers engage at the elevated levels seen last year? Join NCA’s Larry Wilson as he take a closer look at retail and consumer trends. The webinar will include an in-depth review of:
- Dollar, unit and volume sales performance across channels
- Consumer engagement with new stats for NCA’s Sweet Insights’ custom research
- Retailer merchandising strategies
- Ad and promotional strategies
2018 Easter Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
The Easter selling season was a bit shorter this year than in 2017, with two fewer weeks falling between Valentine’s Day and Easter Sunday. Did this impact sales performance as shoppers made their selections for gifting, baking and crafting?
NCA will examine sales growth of the period as well as just the seasonal items and how merchandising and advertising contributed to the season’s performance. The review takes an in-depth look at seasonal chocolate and non-chocolate, as well as the biggest channels of food, drug and mass.
2018 Valentine’s Day Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
Valentine’s Day sales were up nearly 2 percent in 2017 after several years of sales struggles. The February holiday can be heavily affected by weather and day-of-the-week timing as shoppers tend to postpone their purchases until the final few days. This puts the holiday at much more risk than some of the more extended seasons. How did the industry fare during the 2018 Valentine’s Day season with its Wednesday timing? Join NCA Sweet Insights for a review of sales by category and channel, merchandising, advertising and key takeaways as we soon begin our 2019 planning.
2017 Annual Sales Review
Larry Wilson, Vice President of Industry Affairs, National Confectioners Association
During this interactive webinar, NCA will take a closer look at retail sales and outside influences that affected the confectionery category in 2017. While the first half of the year posed some challenges, the second half of the year showed a complete turnaround. Participants will gain insights into what drove sales and how, candy’s ad performance, and insights into key merchandising metrics. Also come away with key trends that could affect 2018 category planning.
