Take a look at some of the expert-led education sessions taking place at the Destination Retail Theater. Please note: Destination Retail education sessions recur across the three days of the Sweets & Snacks Expo to allow for smaller crowds and greater social distancing in the Destination Retail space.
Schedule overview:
Detailed Schedule:
How to Develop Creative Merchandising Solutions
June 23, 2021 2021 at 9:30 am
Larry Deutsch, CEO & Co-Founder, dvk marketing; Doug Van Andel, Chief Creative Officer & Co-Founder, dvk marketing
━━━━━━━
This session will share actionable insights as attendees explore creative merchandising and brand activation in the candy category, as well as relevant examples outside the category that can be leveraged and applied.
The Future Store Experience
June 23, 2021 2021 at 10:15 am
Michael Sansolo, Author & Columnist, Morning News Beat
━━━━━━━
This presentation will examine how technologies from 5G phones to virtual reality will enable smart shopping and smart stores like never before and build an entirely new shopping experience.
The Checkout Experience: Why It’s Important to Both the Shopper and Retailer
June 23, 2021 2021 at 11:00 am
Mindy Asper, Principal, Impulse Marketing
━━━━━━━
This session will explore overall checkout category sales, unit conversion and merchandising best practices to drive both sales for the retailer and deliver a better experience for the shopper.
The Future of PayPoints
June 23, 2021 2021 at 11:45 am
Gina Peterson, Senior Manager of Retail Experience, The Hershey Company
━━━━━━━
From evolving pay points to queueing strategies to cashier-less checkout, this session explores which investments in the front end are meeting shopper demands today and positioning stores for the future of retail.
The Impact of Lighting on the Shopping Experience
June 23, 2021 2021 at 12:30 pm
Cam Cloeter, Founder, Impulse Marketing
━━━━━━━
This session will focus on how lighting can impact the shopper's mood, time in store, basket size, satisfaction and loyalty.
Optimize Your E-Commerce Strategies to New Consumer Behaviors
June 23, 2021 2021 at 1:15 pm
Liz Denworth, VP, Sales, MikMak
━━━━━━━
This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.
‘Tis the Season to Be Online
June 23, 2021 2021 at 2:00 pm
Dan Sadler, Principal, Client Insights, IRI
━━━━━━━
Holiday confectionery sales traditionally rely on brick-and-mortar sales, but as shoppers adopt new shopping habits, online opportunities are a “must-have” for manufacturers and retailers. This session explores the boundless online opportunities ahead for our industry’s manufacturers and retailers.
Primed for Visual Indulgence: Four Steps to Optimize Images Along the Path to Purchase
June 23, 2021 2021 at 2:45 pm
Adam Colasanto, Director, Consumer Insights, VIZIT; Joe Annunziato, Vice President, Sales and Partnerships, VIZIT
━━━━━━━
This session will reveal four actionable tips to improve images along the path to purchase, resulting in a strong e-commerce path to purchase for any product.
The Evolution of Self-Checkout: A Balanced Approach to Transaction Efficiency and Category Sales
June 23, 2021 2021 at 3:15 pm
Graham Cloeter, Partner, Impulse Marketing
━━━━━━━
This session explores how self-checkout continues to evolve alongside shopper behavior and delves into the operational and personal needs of shoppers to find balanced checkout solutions.
The Future of PayPoints
June 24, 2021 2021 at 9:30 am
Gina Peterson, Senior Manager of Retail Experience, The Hershey Company
━━━━━━━
From evolving pay points to queueing strategies to cashier-less checkout, this session explores which investments in the front end are meeting shopper demands today and positioning stores for the future of retail.
‘Tis the Season to Be Online
June 24, 2021 2021 at 10:15 am
Dan Sadler, Principal, Client Insights, IRI
━━━━━━━
Holiday confectionery sales traditionally rely on brick-and-mortar sales, but as shoppers adopt new shopping habits, online opportunities are a “must-have” for manufacturers and retailers. This session explores the boundless online opportunities ahead for our industry’s manufacturers and retailers.
Optimize Your E-Commerce Strategies to New Consumer Behaviors
June 24, 2021 2021 at 11:00 am
Liz Denworth, VP, Sales, MikMak
━━━━━━━
This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.
How to Develop Creative Merchandising Solutions
June 24, 2021 2021 at 11:45 am
Larry Deutsch, CEO & Co-Founder, dvk marketing; Doug Van Andel, Chief Creative Officer & Co-Founder, dvk marketing
━━━━━━━
This session will share actionable insights as attendees explore creative merchandising and brand activation in the candy category, as well as relevant examples outside the category that can be leveraged and applied.
The Impact of Lighting on the Shopping Experience
June 24, 2021 2021 at 12:30 pm
Cam Cloeter, Founder, Impulse Marketing
━━━━━━━
This session will focus on how lighting can impact the shopper's mood, time in store, basket size, satisfaction and loyalty. Attendees will learn how retailers are using lighting to enhance both their shoppers’ experiences and their bottom lines.
The Future Store Experience
June 24, 2021 2021 at 1:15 pm
Michael Sansolo, Author & Columnist, Morning News Beat
━━━━━━━
This presentation will examine how technologies from 5G phones to virtual reality will enable smart shopping and smart stores like never before and build an entirely new shopping experience.
Primed for Visual Indulgence: Four Steps to Optimize Images Along the Path to Purchase
June 24, 2021 2021 at 2:00 pm
Adam Colasanto, Director, Consumer Insights, VIZIT; Joe Annunziato, Vice President, Sales and Partnerships, VIZIT
━━━━━━━
This session will reveal four actionable tips to improve images along the path to purchase, resulting in a strong e-commerce path to purchase for any product.
The Future of PayPoints
June 24, 2021 2021 at 2:45 pm
Gina Peterson, Senior Manager of Retail Experience, The Hershey Company
━━━━━━━
From evolving pay points to queueing strategies to cashier-less checkout, this session explores which investments in the front end are meeting shopper demands today and positioning stores for the future of retail.
The Checkout Experience: Why It’s Important to Both the Shopper and Retailer
June 24, 2021 2021 at 3:15 pm
Mindy Asper, Principal, Impulse Marketing
━━━━━━━
This session will explore overall checkout category sales, unit conversion and merchandising best practices to drive both sales for the retailer and deliver a better experience for the shopper
Primed for Visual Indulgence: Four Steps to Optimize Images Along the Path to Purchase
June 25, 2021 2021 at 9:30 am
Adam Colasanto, Director, Consumer Insights, VIZIT; Joe Annunziato, Vice President, Sales and Partnerships, VIZIT
━━━━━━━
This session will reveal four actionable tips to improve images along the path to purchase, resulting in a strong e-commerce path to purchase for any product.
Optimize Your E-Commerce Strategies to New Consumer Behaviors
June 25, 2021 2021 at 10:15 am
Liz Denworth, VP, Sales, MikMak
━━━━━━━
This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that's relevant for today's consumers.
The Impact of Lighting on the Shopping Experience
June 25, 2021 2021 at 11:00 am
Cam Cloeter, Founder, Impulse Marketing
━━━━━━━
This session will focus on how lighting can impact the shopper's mood, time in store, basket size, satisfaction and loyalty. Attendees will learn how retailers are using lighting to enhance both their shoppers’ experiences and their bottom lines.
The Future Store Experience
June 25, 2021 2021 at 11:45 am
Michael Sansolo, Author & Columnist, Morning News Beat
━━━━━━━
This presentation will examine how technologies from 5G phones to virtual reality will enable smart shopping and smart stores like never before and build an entirely new shopping experience.
The Evolution of Self-Checkout: A Balanced Approach to Transaction Efficiency and Category Sales
June 25, 2021 2021 at 12:15 pm
Graham Cloeter, Partner, Impulse Marketing
━━━━━━━
During this session, attendees will learn more about Impulse Marketing’s holistic solutions for self-checkout that improve shopper satisfaction and drive sales.
