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‘Tis the Season to Be Online
Online sales have accelerated beyond anyone’s imagination since the outbreak of COVID-19. Category after category has seen a shifting from brick-and-mortar to online sales, including direct delivery and click-and-collect, and the confectionery industry is no exception. The resulting growth has been extraordinary, and more than one in 20 trips is now online, up 70% and two percentage points from pre-COVID-19 periods.
Holiday confectionery sales traditionally rely on brick-and-mortar sales, but as shoppers adopt new shopping habits, online opportunities are a “must-have” for manufacturers and retailers. This session explores the boundless online opportunities ahead for our industry’s manufacturers and retailers.
Dan Sadler is a principal of client insights at IRI, a leading market research firm. Dan works as a consultant providing insights and solutions to the industry and has spent his more than 25-year career within the CPG industry, with the last decade dedicated to the confectionery market. Dan has been the IRI-NCA liaison for the past eight years, and he manages the partnerships between IRI and many confectionery manufacturers.