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The Impact of Lighting on the Shopping Experience
As more shoppers receive COVID-19 vaccinations and return to stores, what are the prospects for brick-and-mortar retail? Bright! This session will focus on how lighting can impact the shopper’s mood, time in store, basket size, satisfaction and loyalty. Attendees will learn how retailers are using lighting to enhance both their shoppers’ experiences and their bottom lines.
Cam Cloeter served several companies including Coca-Cola USA, Mars Wrigley, Time Warner, Viacom and Source Interlink, in various leadership roles throughout his career. He founded Impulse Marketing in 2002 and co-founded Lighting for Impact in 2012 to help retailers and suppliers optimize checkout category performance. His expertise in in-store merchandising combines analytics and insights to create custom merchandising solutions. He is recognized as an expert in front-of-store merchandising and frequently speaks at industry events.