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The Evolution of Self-Checkout: A Balanced Approach to Transaction Efficiency and Category Sales

This session explores how self-checkout continues to evolve alongside shopper behavior and delves into the operational and personal needs of shoppers to find balanced checkout solutions. During this session, attendees will learn more about Impulse Marketing’s holistic solutions for self-checkout that improve shopper satisfaction and drive sales.

Graham Cloeter

Graham Cloeter is a partner at Impulse Marketing. For nearly two decades, Impulse Marketing has helped retailers and brands develop strategies to create a better checkout experience and drive immediate consumption sales. Its analytical approach to merchandising provides retailers and brands with insight into how shoppers transact, what they expect to find at checkout and how best to create holistic solutions that maximize shopper conversion.