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The Checkout Experience: Why It’s Important to Both the Shopper and Retailer
The checkout area is arguably one of the most important pieces of real estate in a store. Not only is the checkout experience the last location shoppers visit on their trips, but it is also the last opportunity to convert an impulse sale. Balancing an efficient transaction process – across many transaction choices – with effective merchandising can be very challenging. This session will explore overall checkout category sales, unit conversion and merchandising best practices to drive both sales for the retailer and deliver a better experience for the shopper
Mindy Asper is a partner at Impulse Marketing. For nearly two decades, Impulse Marketing has helped retailers and brands develop strategies to create a better checkout experience and drive immediate consumption sales. Its analytical approach to merchandising provides retailers and brands with insight into how shoppers transact, what they expect to find at checkout and how best to create holistic solutions that maximize both shopper experience and conversion. An entrepreneur at heart, Mindy has a passion for finding new, innovative solutions and solving retail challenges.