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Taste of the Future: Rising Flavor Trends in Candy & Snacks
This session explores recent flavor trends in the candy and snacks categories. We’ll look at how each generation reacts to flavor innovations and how manufacturers are marketing innovations to appeal to their respective demographic segments. We’ll also show how Covid-19 has impacted flavor choices with consumers this past year.
David Banks is a consumer behavior and insights expert with proven experience translating the voice of the consumer into successful sales and growth for products and services. For 25 years, he has worked alongside food & beverage companies to strategically construct and deliver business and marketing plans that produce results for both the company and the consumer. David has led teams and initiatives for numerous Fortune 500 companies and worked with over 100 major brands solving complex problems around product sourcing, manufacturing and go-to-market strategy. The majority of these solutions have led to product and service concepts exceeding $100M in sales, and many of the products are still on the shelves today.