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Primed for Visual Indulgence: Four Steps to Optimize Images Along the Path to Purchase

Images are an integral part of shoppers’ e-commerce path to purchase. They motivate traffic and conversion on product detail pages, clicks on digital ads and engagement with social posts. Yet, despite images being a key ingredient of customer acquisition and retention, many brands rely on their gut instinct when choosing visual content and use images without knowing if they will actually resonate with the intended audience. This session will reveal four actionable tips to improve images along the path to purchase, resulting in a strong e-commerce path to purchase for any product.

Adam Colasanto

Adam Colasanto leads VIZIT’s Client and Professional Services teams, overseeing all analytic work and client relationships. Adam came to VIZIT with more than a decade of experience leading consumer intelligence, market research and data insight teams at agencies like ICUC, Edelman Intelligence and Crimson Hexagon.

Joe Annunziato

Joe Annunziato leads VIZIT’s client partnership strategy, helping build relationships with the top-tier brands and partners that utilize VIZIT’s Visual Intelligence Platform. Joe came to VIZIT with nearly a decade of sales experience at leading data analytics and research technology firms, including Zappi, Crimson Hexagon and Akamai Technologies.