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Optimize Your E-Commerce Strategies to New Consumer Behaviors
Due to the COVID-19 pandemic, e-commerce has grown rapidly and is now where many experts expected it to be in a decade, leaving many brands scrambling to develop new strategies to grow and protect market share during this time of accelerated demand. This session will help confectionery brands tackle the changes in shopper behavior caused by this mass exodus to e-commerce and start to think about how to develop a strategy that’s relevant for today’s consumers.
Liz Denworth is the head of global sales at MikMak, the leading e-commerce acceleration platform for multichannel brands. Liz developed her passion for marketing and digital ad technology with past sales leadership experience at eMarketer, Yieldmo and Moat, which has seen been acquired by Oracle. She graduated from Boston University’s Questrom School of Business in 2006 and resides in Charleston, SC.