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How to Develop Creative Merchandising Solutions

How can the confectionery industry make shopping for candy as fun as consuming it? This session will share actionable insights as attendees explore creative merchandising and brand activation in the candy category, as well as relevant examples outside the category that can be leveraged and applied. 

Larry Deutsch is a passionate champion of collaboration, creativity and change who inspires audiences to think differently. He is a Shopper Marketing “Who’s Who” and Chicago Innovation “Ageless Innovator,” and work under his lead has received the marketing industry’s highest accolades, including Shopper Marketing EFFIE, Brand Activation Association Gold REGGIE, and Event Marketer Grand EX. In August 2019, Larry teamed up with Doug Van Andel and Adam Kaplan to launch dvkmarketing. Together, they bring over 100 years of experience to clients who need a seamless blend of branding, retail and innovation – and who share their BE BOLD vision.

Doug Van Andel has led diverse and award-winning campaigns in brand and shopper marketing for multinational brands such as Toyota, Procter & Gamble, Diageo, Mentos and Babybel Cheese for more than three decades. He has been recognized by a number of prestigious award juries, including Cannes Lions, OneShow, Clios, Effie, AD&D and many more. In 2009, Doug was appointed to lead the global shopper marketing efforts for Saatchi & Saatchi, where he helped claim the accolade of “Most-Awarded Shopper Agency” from Path to Purpose magazine for three years in a row.