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Considering Cannabis? What You Need to Know Before Entering the Industry
With federal legalization of cannabis on the horizon, many CPG brands are positioning themselves as potential partners to the industry. However, there is a huge learning curve involved in launching a cannabis product. This session offers advice from the CEO of North America’s largest cannabis-infused edibles producer on building a cannabis brand and preparing a company for partnerships with the cannabis industry. Attendees will learn about the challenges in the industry, including licensing and regulations, and the necessary steps to build a cannabis brand when regular marketing channels and strategies are not an option.
As the CEO of Wana Brands, Nancy Whiteman has been called “The Queen of Legal Weed” and “The Martha Stewart of Edibles.” Wana Brands is the producer of a wide variety of top-selling cannabis-infused products, and the company is ranked one of the top edibles brand in U.S. sales revenue. Nancy leads the company’s strategic vision and directs the development of partnerships and licensing agreements domestically and internationally. Nancy also serves on the Marijuana Business Daily Advisory Board and the Benzinga Cannabis Advisory Board. She was recognized as one of Green Entrepreneur’s 35 Most Influential Women in Cannabis and named MJBizDaily’s first-ever Industry Impact Award Winner.