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Confectionery’s Contributions to Emotional Wellbeing
Consumers are refocusing their attention on health and wellness, and confectionery’s role in supporting their emotional well-being has never been stronger thanks to the COVID-19 pandemic. This session, grounded in the latest research by Mintel, examines ways in which confectionery manufacturers should consider consumers’ needs and desires when marketing their products.
Marcia Mogelonsky is the director of food and drink insights at Mintel, where she has assisted in the development of Mintel’s food and drink platform since 2009. Before moving to Mintel in 2000, Marcia worked as an independent trends and innovation consultant with a large global client base that included The Hershey Company, Mars and Gate Gourmet. Throughout her career Marcia has worked as a thought leader and trend consultant in a large number of ideation sessions, helping to develop new products and marketing platforms, as well as contributing to industry magazines and websites. She is frequently quoted in The New York Times, BBC, Reuters, Financial Times and Confectionerynews.com and has authored more than 100 reports on the U.S. market.