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Claim to Fame: Positioning Snacks for Success in Post-Pandemic World

Product claims are a critical purchase driver and marketing tool for snacks. As new demands arise in the aftermath of the pandemic, companies must identify the best positioning for their products and invest in innovations that meet evolving consumer needs. This session will provide extensive insight into the global landscape for product claims in snacks, including a vantage point into prominent marketing claims for snacks across clean, ethical and dietary labels. Attendees will also learn how marketing claims evolved during the COVID-19 pandemic, identify spaces for growth and explore dietary and ingredient preferences among consumers. This presentation will include Euromonitor International’s snacks sales data and insight from consumer surveys and applicable case studies.

Jared Koerten is head of packaged food at Euromonitor International, the world’s leading independent provider of strategic market research. Jared oversees research across 100 markets and provides strategic insight and analysis on developments shaping the global food landscape. His work helps companies around the world make informed business decisions about emerging trends and growth opportunities within packaged food.