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2021: State of Treating
This session provides the Sweets & Snacks Expo’s perennial view of the candy category from shopper, consumer and retailer perspectives. Attendees will preview NCA’s latest signature research, which will debut for the first time to Sweets & Snacks Expo attendees during this session. The groundbreaking research report delivers exclusive insights into how COVID-19 shaped the way U.S. consumers shopped and celebrated as well as shopper behavior and seasonal and everyday sales.
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June 25, 2021 | 12:30 pm – 1:10 pm
Larry Wilson leads NCA efforts to support customer initiatives and strengthen the confectionery industry through information sharing, communication of leading edge industry insights, and development of key shopper, customer and category research. He also drives customer engagement at key NCA events, managing both important customer alliances and programming content developed for that audience including overseeing the Sweets & Snacks Expo and Sweets Insights, the leading source for industry Insights for the confectionery industry.