• Population: 51.6 million  
  • Market size: Total Colombian confectionery sales are $1.4 billion.** 
  • Marketplace: 3.3% of total Latin American confectionery sales and 0.2% of global sales* 
  • How much confectionery does the average Colombian eat annually? 1.29 kg in 2020, below the global and regional levels* 
  • How much does the average Colombian spend on confectionery annually? $9, well below the global ($28) and Latin American ($23) averages*  

Colombia’s confectionery sales are low in comparison to powerhouses such as the U.S., Mexico and Canada. However, with an expected five-year annual growth rate of +1%, growth prospects are ahead of several other countries in the Americas. Growth prospects are also high for Guatemala (+3.0%), Honduras (+2.1%) and Peru (+2.0%).* 



Chocolate sales are expected to grow to COP $923 billion by 2026, with a five-year annual growth rate of +5.8%.

  • Chocolate sales are slightly bigger than non-chocolate sales and reached COP $677.9 billion in 2021.
  • Store-based retailing generates the bulk of chocolate sales, at 97.6%.
  • E-commerce represents 2.4% of total chocolate sales, up from 1.4% in 2019.
  • Chocolate sales rose as consumers started traveling more following stringent lockdowns in 2020.
  • Tablets (bars) had the highest value growth in 2020, up 8%.
  • Premium products with high cocoa content are expected to do well in the next five years.  

Chocolate sales experienced robust growth in 2021, up 6% with volume growth of 4%.

2021 Growth (+6%)
Volume Growth (+4%)


2021 Highest Value Growth in Non-Chocolate Candies:

Pastilles, Gums, Jellies and Chews

+10% to reach COP $53.9 billion

  • Non-chocolate candy is the second-largest seller in Colombia, with value sales of COP $602 billion in 2021.
  • Sugar confectionery is typically bigger than chocolate but was severely impacted by the pandemic restrictions and reduced seasonal sales during Halloween 2020.
  • Sugar confectionery is expected to see an annual growth rate of 3% over the next five years, to reach COP $696.5 billion in 2026.
Store retailing makes up 98.8% of non-chocolate sales.
Non-chocolate e-commerce lags behind chocolate, representing just 1.2% of sales.

Exporting to the U.S. or Looking for Inspiration?

As one of the world’s largest confectionery markets, the United States offers an incredible variety of domestic and internationally-sourced treats to American consumers. Learn more about what American confectionery consumers want and what confectionery products are succeeding within the United States thanks to additional insights from the Sweets & Snacks Expo.

* = Global Data
** = Euromonitor