- Population: 51.6 million
- Market size: Total Colombian confectionery sales are $1.4 billion.**
- Marketplace: 3.3% of total Latin American confectionery sales and 0.2% of global sales*
- How much confectionery does the average Colombian eat annually? 1.29 kg in 2020, below the global and regional levels*
- How much does the average Colombian spend on confectionery annually? $9, well below the global ($28) and Latin American ($23) averages*
Colombia’s confectionery sales are low in comparison to powerhouses such as the U.S., Mexico and Canada. However, with an expected five-year annual growth rate of +1%, growth prospects are ahead of several other countries in the Americas. Growth prospects are also high for Guatemala (+3.0%), Honduras (+2.1%) and Peru (+2.0%).*
Chocolate sales are expected to grow to COP $923 billion by 2026, with a five-year annual growth rate of +5.8%.
- Chocolate sales are slightly bigger than non-chocolate sales and reached COP $677.9 billion in 2021.
- Store-based retailing generates the bulk of chocolate sales, at 97.6%.
- E-commerce represents 2.4% of total chocolate sales, up from 1.4% in 2019.
- Chocolate sales rose as consumers started traveling more following stringent lockdowns in 2020.
- Tablets (bars) had the highest value growth in 2020, up 8%.
- Premium products with high cocoa content are expected to do well in the next five years.
Chocolate sales experienced robust growth in 2021, up 6% with volume growth of 4%.
2021 Highest Value Growth in Non-Chocolate Candies:
Pastilles, Gums, Jellies and Chews
+10% to reach COP $53.9 billion
- Non-chocolate candy is the second-largest seller in Colombia, with value sales of COP $602 billion in 2021.
- Sugar confectionery is typically bigger than chocolate but was severely impacted by the pandemic restrictions and reduced seasonal sales during Halloween 2020.
- Sugar confectionery is expected to see an annual growth rate of 3% over the next five years, to reach COP $696.5 billion in 2026.
Store retailing makes up 98.8% of non-chocolate sales.
Non-chocolate e-commerce lags behind chocolate, representing just 1.2% of sales.
Exporting to the U.S. or Looking for Inspiration?
As one of the world’s largest confectionery markets, the United States offers an incredible variety of domestic and internationally-sourced treats to American consumers. Learn more about what American confectionery consumers want and what confectionery products are succeeding within the United States thanks to additional insights from the Sweets & Snacks Expo.
* = Global Data
** = Euromonitor