• Population: 38.5 million
  • Market size: Total Canadian confectionery sales are C$4.8 billion (or US $3.8 billion).**
  • Marketplace: 8.4% of total North American confectionery sales and 1.9% of global sales*
  • How much confectionery does the average Canadian eat annually? Above average at 5.8 kilograms (or 12.8 U.S. pounds)*
  • How much does the average Canadian spend on confectionery annually? C$96 (or US$75), well above the global average but below the North American averages*


Countlines (Chocolate Candy)

C$1.5 Billion

Boxed Assortments

C$633 Million

Seasonal Chocolate

C$561 Million

  • Across all retail channels, chocolate was the largest category with value sales of C$3.7 billion in 2021 (US $2.9 billion).
  • Grocery retailers make up 83.1% of chocolate sales in Canada.
  • E-commerce represents a growing share of sales, currently at 3.7%.
  • Chocolate sales are expected to grow 2.0% in 2021, with seasonal confectionery expecting to be the top performer, up 5% to C$561 million.
  • Continued growth is in the forecast with an anticipated annual growth rate of 4% to reach C$4.6 billion by 2026.
  • Premium offerings with inclusions that are seen as healthful (nuts, fruits, etc) are also anticipated to grow in popularity.
  • Chocolate sales saw a big boost during the pandemic. Initially, sales spiked due to its positioning as a treat to lift the mood and sales benefitted from gifting as restrictions started to ease.

The highest anticipated growth rates for the next five years are:

Seasonal Chocolate (+6.5%)
Chocolate Pouches & Bags (+5.4%)
Novelty Chocolate (+5.2%)


Mints Were The Non-Chocolate Growth-Leader in 2021


C$157 Million

Pastilles, Gums, Jellies and Chews

C$150 Million

Medicated Confectionery

C$145 Million

  • Across store-based and other sales, sugar confectionery (non-chocolate), is the second-largest seller, with value sales of C$689 million in 2021 (US $538 million).
  • Year-to-date in 2021, sales have increased 1.2%, but volume is flat.
  • Online sales are still very low, currently at 0.5%.
  • Continued growth is in the forecast with an anticipated annual growth rate of 3% to reach C$805 million by 2026.
  • Increased consumer mobility is expected to fuel mint sales.
  • The highest five-year annual growth rate is expected for functional/medicated sugar confectionery at +6.9%

Grocery retailers make up 76.8% of non-chocolate sales in Canada.


Exporting to the U.S. or Looking for Inspiration?

As one of the world’s largest confectionery markets, the United States offers an incredible variety of domestic and internationally-sourced treats to American consumers. Learn more about what American confectionery consumers want and what confectionery products are succeeding within the United States thanks to additional insights from the Sweets & Snacks Expo.

* = Global Data
** = Euromonitor

Pounds to dollars conversion as of December 2021: 1 C$ = 0.78 US $
Kilogram to U.S. pound conversion: 1 kg = 2.2046 U.S. pounds