Seasonal Insights Webinar Series
2022 Halloween Sales Review
Engagement in the 2021 Halloween celebrations was unprecedented, leading to big upswings in dollars, units and volume. The massive 2021 holiday creates a difficult path for growth in 2022, with an additional challenge of Halloween falling on a Monday. Was the industry up for the challenge? Was consumer engagement as high as it was in 2021?
The 2022 Halloween Sales Review will highlight confectionery category’s performance in during the 2022 Halloween season and dive deep into whether Halloween was a trick or a treat for retailers and candy makers.
Join NCA and Anne-Marie Roerink, principal at 210 Analytics, to take a closer look at:
- Seasonal highlights
- Market review and shopper engagement
- Sales results and drivers
- Merchandising performance
- 2022 preparation and recommendations
Anne-Marie Roerink, Principal, 210 Analytics, LLC
Anne-Marie Roerink is a principal at 210 Analytics, LLC, providing customized research and food retailing insights for clients like the National Confectioners Association, the Food Marketing Institute, the National Grocers Association and the North American Meat Institute. Anne-Marie offers a diverse and in-depth view on food retailing strategies, financials and operations and understands the challenges and opportunities in the food business today, as well as the drivers of success tomorrow. Prior to founding 210 Analytics, Anne-Marie was the head of research for the Food Marketing Institute. Anne-Marie designs and authors studies in the confectionery, meat, produce, deli-prepared, frozen, bakery and other categories.
Past Webinars
2022 Easter Sales Review
Easter 2021 was a strong holiday, creating a much harder path for growth in 2022. With an extra week in the season and continued trending toward normalization of holiday celebrations, how did Easter 2022 fare? How did inflation affect dollars versus volume and what did consumer engagement look like?
The 2022 Easter Sales Review will highlight seasonal chocolate and non-chocolate, as well as the largest channels of food, drug and mass.
Join NCA and Anne-Marie Roerink, principal at 210 Analytics, to take a closer look at:
- Seasonal highlights
- Market review and shopper engagement
- Sales results and drivers
- Merchandising performance
- 2022 preparation and recommendations
Anne-Marie Roerink, Principal, 210 Analytics, LLC
Anne-Marie Roerink is a principal at 210 Analytics, LLC, providing customized research and food retailing insights for clients like the National Confectioners Association, the Food Marketing Institute, the National Grocers Association and the North American Meat Institute. Anne-Marie offers a diverse and in-depth view on food retailing strategies, financials and operations and understands the challenges and opportunities in the food business today, as well as the drivers of success tomorrow. Prior to founding 210 Analytics, Anne-Marie was the head of research for the Food Marketing Institute. Anne-Marie designs and authors studies in the confectionery, meat, produce, deli-prepared, frozen, bakery and other categories.
State of Treating & 2021 Annual Sales Review
In addition to continued impact from the COVID-19 pandemic, the marketplace was affected by severe supply chain disruption and inflationary conditions during most of 2021. How did the major disruption of the COVID-19 pandemic affect seasonal and everyday sales and consumption patterns? How will the retail landscape look in 2022?
NCA will dive deep into the details of the confectionery category’s performance in 2021 and provide a marketplace review and shopper and sales performance metrics. Attendees will gain insights that could affect future category planning for 2022 and beyond.
Join NCA and Anne-Marie Roerink, principal at 210 Analytics, to take a closer look at:
- Market review and shopper engagement
- Sales results and drivers
- Merchandising performance
- 2022 preparation and recommendations
Anne-Marie Roerink, Principal, 210 Analytics, LLC
Anne-Marie Roerink is a principal at 210 Analytics, LLC, providing customized research and food retailing insights for clients like the National Confectioners Association, the Food Marketing Institute, the National Grocers Association and the North American Meat Institute. Anne-Marie offers a diverse and in-depth view on food retailing strategies, financials and operations and understands the challenges and opportunities in the food business today, as well as the drivers of success tomorrow. Prior to founding 210 Analytics, Anne-Marie was the head of research for the Food Marketing Institute. Anne-Marie designs and authors studies in the confectionery, meat, produce, deli-prepared, frozen, bakery and other categories.
2022 Valentine’s Day Sales Review
In June 2021, 96% of people believed celebrations would be back to their pre-pandemic normal come Valentine’s Day 2022, but it looks like the season has to deal with a few more unknowns in terms of engagement. In addition to the ongoing COVID-19 pandemic, the marketplace itself is very different: Inflation has affected all areas of the store and celebrations are largely home-centric. Additionally, Valentine’s Day moved from falling on a Sunday to now being on a Monday.
Where will the 2022 season net out? Join NCA’s Sweet Insights for a review of category and channel sales, merchandising, shopper engagement and key takeaways as the industry begins its 2022 planning.
Join NCA and Anne-Marie Roerink, principal at 210 Analytics, to take a closer look at:
- Seasonal highlights
- Market and shopper review
- Sales results
- Merchandising performance
Anne-Marie Roerink, Principal, 210 Analytics, LLC
Anne-Marie Roerink is a principal at 210 Analytics, LLC, providing customized research and food retailing insights for clients like the National Confectioners Association, the Food Marketing Institute, the National Grocers Association and the North American Meat Institute. Anne-Marie offers a diverse and in-depth view on food retailing strategies, financials and operations and understands the challenges and opportunities in the food business today, as well as the drivers of success tomorrow. Prior to founding 210 Analytics, Anne-Marie was the head of research for the Food Marketing Institute. Anne-Marie designs and authors studies in the confectionery, meat, produce, deli-prepared, frozen, bakery and other categories.
2021 Winter Holidays Sales Review
With record engagement and sales for Halloween, hopes are high for an equally strong winter holiday season, during which gifting and celebration have always been front and center. Where will shoppers choose online versus in-store? How will inflation across retail sectors affect how people celebrate? Join us to learn more about how the 2021 winter holiday season stacked up and what drove the changes.
The webinar will include a review of consumer engagement as well as an in-depth look at the sales and merchandising performance across all major confectionery channels. Attendees will leave with tips for how to best prepare for the 2022 winter holiday season.
Anne-Marie Roerink, Principal, 210 Analytics, LLC
Anne-Marie Roerink is a principal at 210 Analytics, LLC, providing customized research and food retailing insights for clients like the National Confectioners Association, the Food Marketing Institute, the National Grocers Association and the North American Meat Institute. Anne-Marie offers a diverse and in-depth view on food retailing strategies, financials and operations and understands the challenges and opportunities in the food business today, as well as the drivers of success tomorrow. Prior to founding 210 Analytics, Anne-Marie was the head of research for the Food Marketing Institute. Anne-Marie designs and authors studies in the confectionery, meat, produce, deli-prepared, frozen, bakery and other categories.
